Fresh Little Love is a subscription box that delivers cute, contemporary, consciously-curated clothing for your 0-2 year old every 3 months. Our stylists shop for the freshest trends and automatically adjust the sizing to grow with your Little Love. Our sizing follows traditional US clothing brands (0-3 months, 3-6 months, etc). Your first shipment will be based on the size you select when becoming a member. All of the clothes we include in our shipments are safe for your baby AND the planet. We only partner with brands who offer clothes that are either nontoxic, organic, fair trade, responsibly made, mission-oriented, or some combination of the above. WHY? Because it keeps your Little Love's pure sweet skin away from chemicals. And because we have a LOT of love for our Mama Earth. We want our babies to grow up in a clean and healthy environment. 

Fresh Little Love is also a community where mamas and papas can find healthy living and healthy parenting ideas, eco-tips, and share a chuckle.  Our blog and social media deliver healthy recipes, fitness inspiration, green living ideas, information on baby gear, and lots more. 

Meet Our Family

Fresh Little Love is a labor (pun intended) of love by our Little Family. We had our worlds turned upside down when our first Little Love made his debut in July 2016. Our Founding (and *slightly* neurotic)Mama spent countless hours sucked deep inside the internet researching the safest, cleanest gear for baby and the planet. And then wanted to share her newfound knowledge with the world. Since most baby clothes are made with materials, chemicals, and processes not safe for babies or Mama Earth, we launched Fresh Little Love to introduce quality, nontoxic, conscious clothing brands to other Mamas and Papas with the same concerns. 

Our family and business lives in the beautiful Pacific Northwest. When we're not shopping and shipping, we're exploring the outdoors in our own backyard or halfway around the world.


& Co-Founder

Nellie Abel 

ACE-Certified Fitness Instructor, Sustainability Professional, Head Chef of the Abel Household


& Co-Founder

Erik Abel

Artist, Designer, Director of Family Fun, Head of Toy Department

Fresh Little Mascot

Arch Abel

Model, Product Tester, Head of Dirty Diapers & Giggles Department

Lovin' Mama Earth 

Parenting can be dirty business, but it doesn't have to be done with dirty products. Here's a few ways we're keeping it clean and showing Mama Earth some <3. 


Clothing manufacturing is the second dirtiest industry in the world. And since our Little Loves grow so quickly, they require a constant supply of new gear. That's why Fresh Little Love partners with clothing brands that love the environment as much as we do and follow practices to minimize their impact. 


 All of your Fresh Little Love shipments come in 100% recycled cardboard boxes printed with water-based inks. Your fresh gear is nestled in 100% recycled tissue paper. All of our flyers are printed on 100% recycled materials with soy-based inks.  Even our stickers are made from FSC-Certified paper and are 100% recyclable and compostable.  

Our Brand Partners

Are you ready to freshen up your Little Love?